Leading Single Malts - Glenfiddich & Glenlivet

Whilst the leading multinational spirits companies market famous and well-established single malt brands worldwide, the family owned independent company William Grant & Sons produces the world's top selling single malt whisky brand, Glendfiddich. Some 775,000 (9L) cases are sold per year. The company claims that one of every 5 bottles of single malt in the world is a bottle of Glenfiddich. In addition its other brand Balvenie is also a popular single malt and is among the top 12 best sellers. The Glenfiddich 50 Years Old sells for US$ 1,800 a bottle. The other independent company, Edrington Group has three single malt brands, namely the Macallan, Highland Park and Glenrothes. The Macallan is among the top 12 best selling single malt brands. In the malt whisky sector it has the Glenlivet, which is second in the world only to Glenfiddich. The owner, Chivas Brothers aims to build Glenlivet from its current sales of just under 440,000 (9L) cases a year to become the number 1 global single malt whisky brand by sales volume, thereby overtaking Glenfiddich. The Glenfiddich and Glenlivet account for 53% of sales by volume of single malts in 2000 - amazing success.

Mig a nagy multi szeszipari vallalatok hires single malt whiskyket ertekesitenek vilagszerte, a csaladi tulajdonban levo, fuggetlen William Grant & Sons kesziti a vilag elso single malt whiskyt, a Glenfiddich-et, amibol 775ezer kartonnyit (9 literes kartonban szamolva) adnak el evente. A vallalat szerint minden 5. ertekesitett single malt whisky Glenfiddich. Emellett masik markaja, a Balvenie ugyancsak nepszeru es ott van a vilag top 12 malata whiskyje kozott. Egy uveg 50 eves Glenfiddich ara peldaul 1,800 dollar (kb. 350,000 Ft!). A masik nagy fuggetlen vallalat, az Edrington Group tulajdonaban harom single malt whisky talalhato, a Macallan, a Highland Park es a Glenrothes, amibol a Macallan ugyancsak ott van a top12-ben. A Glenfiddich utan a masodik legnagyobb single malt whisky marka a Glenlivet. A tulajdonos Chivas Brothers hatarozott szandeka, hogya mostani kb. 440ezer kartonos mennyisegrol no.1. pozicioba hozza a Glenlivet-et, megelozve ezzel a mostani elso Glenfiddich-et. E ketto egyebkent, 2000-ben, a vilag single malt whisky eladasainak 53%-at adtak - lenyugozo piaci reszesedes.